Examinotion

Privacy Policy

Last updated: 6 October 2026

1. Introduction

Examinotion ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website examinotion.com and use our Microsoft AI certification practice exam services.

We are a UK-based company and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

When you register for an account or make a purchase, we collect:

  • Email address
  • First and last name
  • Payment information (processed securely via Stripe)
  • Account credentials (passwords are encrypted)

2.2 Usage Data

We automatically collect certain information when you use our services:

  • Practice exam attempts and progress
  • Question responses and scores
  • Time spent on practice sessions
  • Browser type and device information
  • IP address and approximate location
  • How you interact with our pages, such as clicks, scrolls and page views (see section 9)

3. How We Use Your Information

We use your information to:

  • Provide and maintain our practice exam services
  • Process payments and manage your account
  • Track your progress and provide personalised recommendations
  • Send important updates about your account or purchases
  • Improve our services and develop new features
  • Respond to customer support enquiries
  • Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contract: Processing necessary to provide our services to you
  • Legitimate Interests: Improving our services and preventing fraud
  • Legal Obligation: Complying with applicable laws and regulations
  • Consent: Where you have given explicit consent for marketing communications

For cookies and analytics (see section 9):

  • Essential (strictly necessary) cookies: These are needed to provide the service.
  • Session analytics (site improvement): This relies on our legitimate interest in improving the site.
  • Measurement cookies (the Analytics option): These rely on your consent, which you can change at any time in Cookie preferences.

5. Data Sharing

We do not sell your personal information. We may share your data with:

  • Payment Processors: Stripe for secure payment processing
  • Hosting Providers: For website and database hosting
  • Analytics Services: measurement and session analytics providers that help us understand and improve how our services are used (see section 9)
  • Legal Authorities: When required by law or to protect our rights

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. After account deletion, we may retain certain information for up to 7 years for legal and accounting purposes.

7. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate personal data
  • Erasure: Request deletion of your personal data
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a portable format
  • Object: Object to processing based on legitimate interests

To exercise these rights, please contact us.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • HTTPS encryption for all data in transit
  • Encrypted password storage using industry-standard hashing
  • Regular security audits and updates
  • Access controls and authentication for our systems

9. Cookies

We use cookies and similar technologies to keep Examinotion secure, remember your choices, and understand how our website is used. When you first visit, a notice explains this. You can change your cookie choices at any time from the “Cookie preferences” link in the footer.

We group cookies into three categories:

  • Strictly necessary: required for the site to work. These cookies keep you signed in, remember your exam progress, and protect against abuse. They are always on and cannot be switched off.
  • Analytics: helps us measure visits, registrations and purchases. These cookies are used only if you choose Accept all, or switch Analytics on in Cookie preferences, and you can switch them off at any time.
  • Marketing: used to measure the effectiveness of our advertising. We do not currently use any marketing cookies, but this preference will apply if we introduce them in future.

9.1 Session Analytics

We also use session analytics (the site improvement analytics mentioned in our cookie preferences) from a third-party provider. We use it to find and fix parts of the site that are confusing or not working, so we can improve it.

  • What it records: How visitors interact with our pages, such as clicks, scrolls, mouse movements and page views. It builds heatmaps from these recordings.
  • What is hidden: Anything you type into forms is hidden before the recording leaves your browser.
  • Identifier: The provider links your visits using a pseudonymous identifier stored in a cookie that lasts up to one year, and it may also use its own cookies on its own website.
  • How long it is kept: Recordings are kept for 30 days, except a small number kept for up to 9 months, such as recordings we save to investigate a problem and a random sample kept by the provider.
  • When it runs: Session analytics starts only after you select Continue or Accept all on our cookie notice.
  • If you do not agree: Session analytics is part of using Examinotion. If you do not agree to session analytics, please leave the site.

9.2 Your Choices

Switching Analytics off in Cookie preferences turns off the measurement cookies described above, but not session analytics, which is part of using Examinotion.

You can also control cookies through your browser settings. Blocking strictly necessary cookies may prevent parts of the site from working correctly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting a notice on our website or sending you an email.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.